The modern braidsmaid is glamorous and sophisticated - if you let her be! Therefore, pay attention to your bridesmaids' likes and dislikes. For young bridesmaids and pageboys there are companies specialising in made-to-measure outfits and several chain retailers offer ready-to-wear lines. With adult bridesmaids you have the same options as you have with your wedding gown: couture, made-to-measure, ready-to-wear or dress-maker. For most brides, budget is likely to dictate for their bridesmaids either something ready-to-wear or a design made by a dressmaker. If money is no object, go to a designer for something special.
Whenever possible, shop with all your bridesmaids present and ask to try-on a variety of shapes and colours. Usually, bridesmaids should all wear the same colour or shade. Keep the outfits flattering but simple, and pick up an accent of the bride's gown. Very clean, well-cut gowns in a striking colour will flatter and look great in the photographs and the bridesmaids will not outshine the bride. If there are several bridesmaids with different proportions it is advisable to vary the design slightly to suit each one, but they should all wear the same length. If you want a classic look you could opt for a shorter version of the bride's style and shape of gown or you could dress your bridesmaids in tailored suits.
The mother of the bride picks her colour first and advises the groom's mother what she will be wearing and both should think really carefully about how they will look in the photographs. Above all, mothers should be themselves and be stylish. They shouldn't feel guilty for buying something really fabulous as the photographs will be around for generations to come!
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